Overview:

Led a comprehensive digital strategy for Gault Energy involving Paid Social, Google Ads, Geotargeting, and Retargeting. The goal was to maximize online visibility, engage the target audience, and drive conversions for their energy services.

Achievements:

• Executed a strategic Paid Social campaign to enhance brand awareness and engagement.

• Optimized Google Ads for targeted reach and conversion, aligning with Gault Energy's service areas.

• Implemented Geotargeting to focus advertising efforts on specific geographic regions, ensuring relevance.

• Successfully deployed Retargeting strategies to re-engage and convert previous website visitors.

Results:

The integrated approach led to increased brand visibility, higher engagement on social platforms, and improved conversion rates. Gault Energy's digital presence was optimized to attract and retain customers in their service areas.